Incremental revenue directly attributable to AI.

Includes:

• Conversion lift
   
• Upsell/cross-sell increase
   
• Pricing optimization
   
• New AI-driven product lines
   

Measured as:
Incremental revenue vs pre-AI baseline.

Cost savings or productivity lift from AI.

Includes:

• Labor hours reduced
   
• Operational automation
   
• Reduced error rates
   
• Lower support costs
   

Measured in:
Hard cost savings or productivity-adjusted value.

This is where ROAI differentiates from traditional ROI.

Includes:

• Time-to-market compression
   
• Data asset compounding
   
• Competitive defensibility
   
• IP creation
   
• Talent leverage
   

This can be scored using weighted modeling if not directly quantifiable.

Often ignored. That’s a mistake.

Includes:

• Compliance infrastructure
   
• Security risk mitigation
   
• Model retraining costs
   
• Hallucination/error exposure
   
• Brand risk
   

Subtracting this makes ROAI more credible.